Competition monitoring
Monitor what the competitors are doing and stay ahead one step.
The marketing department is constantly faced with the challenge of extracting current and relevant information from the Internet in order to gain information about
- the competition
- new products
In order to live up to this task, regular screening of the Internet is required, particularly as some of the information is only accessible for short periods of time (changes/adjustments in web pages). The aim is therefore to transfer the information found to the in-house information system.
Advantages compared to manual procurement of information
- timesaving
- repeatable (hourly, daily, weekly)
- error-free
- automated
- structured screening possible as research is not dependent on employees
- information is submitted automatically; no need for manual research
Provision is made for structured procurement of information and integration of information into in-house documentation.
In addition, the information is made available automatically – employees are notified about the changes by e-mail on a daily/weekly basis – as opposed to the conventional method of having to extract information manually and therefore requiring direct input from the employee.